Seeing as how the discussion prompt is based on today’s
society, I would have to say that the mobility technology that has had the greatest
impact is digital smartphones. The
ability to access content anywhere with the convenience of a mobile device has
enabled media companies like ESPN and sports leagues like the NFL to reach fans
with their own branded content. This
access comes with the advertisements that can create revenue generation for the
partners involved. The interconnectivity
of social media and the steadfast engagement with fans has elevated the
experience of watching sports.
Leagues have had a hard time appealing to younger and more
diverse demographics and this problem has been made worse by big screen
televisions and HD broadcasts. According
to TechRepublic, stadiums are in a race to digitize so that they can attract
this younger and harder to please crowd and here is an example of how: “imagine
walking into a stadium and your smartphone immediately pings you that a $30
premium seat upgrade is available for purchase on your mobile device. As soon
as you settle in to enjoy that awesome view of the game, you use your
smartphone to order a pulled pork sandwich and imported beer delivered right to
your seat. Then, when your favorite player scores a touchdown, you use the
team's app to watch an instant replay at multiple angles and a
stadium-exclusive video feed of the players on the sideline. Later on, when
nature calls, the app directs you to the closest restroom with no wait time.”
That is all not that far away and it would go a long way to improving the experience of live sporting
events and its all possible because of mobile technology.
Source:
Hammond, T. (n.d.). Stadiums race to digitize: How sports teams are scrambling to keep Millennials coming to games. Retrieved December 3, 2015, from http://www.techrepublic.com/article/how-sports-teams-are-scrambling-to-keep-millennials-coming-to-games/
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